Expedia and Tourism Tropical North Queensland Partner to Protect Great Barrier Reef

Conservation and Tourism Join Forces

Cairns, Queensland - In a landmark partnership, Expedia and Tourism Tropical North Queensland have joined forces to protect the iconic Great Barrier Reef. The partnership aims to promote sustainable tourism practices and raise awareness about the importance of safeguarding this natural wonder.

Key Objectives of the Partnership

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Promote Sustainable Tourism

Expedia and Tourism Tropical North Queensland will work together to promote sustainable tourism practices that minimize the environmental impact on the Great Barrier Reef. This includes encouraging responsible boating, snorkeling, and diving activities. *

Raise Awareness

The partnership will leverage Expedia's global reach to raise awareness about the Great Barrier Reef's importance and the urgent need for its conservation. Expedia will feature educational content and promote responsible tourism practices on its website and booking platform. *

Empower Local Tourism Operators

Expedia and Tourism Tropical North Queensland will provide training and resources to local tourism operators, empowering them to adopt sustainable practices and become advocates for reef conservation.

Initiatives and Milestones

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Expedia Green Program

Expedia will implement its Green Program, which rewards travelers for choosing sustainable travel options. Travelers booking tours or activities that meet certain sustainability criteria will earn Expedia Rewards points. *

Green Reef Certification

Tourism Tropical North Queensland will establish a "Green Reef Certification" program for tourism operators. Certified operators will demonstrate a commitment to sustainable practices and provide travelers with peace of mind when choosing responsible tours. *

Education and Awareness Campaign

Expedia and Tourism Tropical North Queensland will launch an education and awareness campaign to inform travelers about the importance of protecting the Great Barrier Reef and the simple actions they can take to make a difference.

Quotes from Key Stakeholders

* "We are proud to partner with Tourism Tropical North Queensland to protect the Great Barrier Reef, one of the world's most treasured natural wonders," said Jen Chester, Expedia's Director of Sustainability. * "This partnership will help us promote sustainable tourism and raise awareness about the importance of safeguarding our iconic reef," said Mark Olsen, CEO of Tourism Tropical North Queensland. * "The Great Barrier Reef is a priceless asset for our region and our planet," said Queensland Minister for Environment and the Great Barrier Reef, Leeanne Enoch. "This partnership is a significant step towards protecting this natural treasure for future generations."

Conclusion

The partnership between Expedia and Tourism Tropical North Queensland is a testament to the growing recognition of the importance of sustainable tourism. Through their combined efforts, the organizations aim to inspire travelers to make responsible choices and contribute to the preservation of the Great Barrier Reef for years to come.